There is no "Group" without the people we serve.


Founded by Kenny Chapman, The Blue Collar Success Group is focused on profitable business growth through the implementation of strategic sales and marketing systems for the in-home service industry. We assist entrepreneurs at every level, meeting them where they are mentally and financially to achieve personal and professional goals. We strive to provide the highest quality training and resources for owners, managers and technicians, bringing together some of the smartest minds and most innovative ideas in the industry. We pair proven strategies with progressive thinking to offer our clients the tools and connections necessary to grow their business, dominate their marketplace, and live they life they’ve always wanted. Offerings include two coaching club levels, an online technician sales school, Certified E-Myth Business Coaching, our live Sales and Marketing Intensive (SAMI) event, as well as onsite training and consulting.

Our collective goal is to make a difference in the lives of individuals in in-home service industries, from owners/entrepreneurs to technicians and everyone else involved in the company’s welfare; The Blue Collar Success Group is our means to accomplish that. We believe everyone in the in-home service industry deserves to make a great living for themselves and their families; we exist to provide the direction, systems, and resources to make that attainable. We are driven by the desire to share our knowledge and help others succeed at the highest level possible, personally and professionally.


Our members are tired of trying to figure things out on their own. They are home service contractors looking to grow and know that what got them here won't get them where they want to go.

Our members value a sharing and supportive community who understands what it takes to really thrive in the service industry.

Our members are open minded and willing to try new things.

Our members are committed to self development, team development and implementation of proven systems.

Our members know they are not reaching their full potential and they are willing to make an investment in the future of their business.

Our members appreciate the coaching and systems available to them through The Blue Collar Success Group and it's members.

Our members are willing share what's working for them and seek guidance from others.

Our members share in the desire to make life better for all.


Justin Deese
CEO, Certified E-Myth Business Coach

CEO Justin Deese is a highly sought-after business strategist, visionary, and self-made entrepreneur. He simultaneously built three flourishing in-home service companies in multiple states, is a certified E-Myth Business Coach, and is an expert at helping fellow business owners structure and manage their companies for maximum profitability.

Justin has extensive working knowledge regarding all aspects of operating a successful in-home service business, including (but not limited to) sales and marketing, recruitment, systematization, and human resources. He has helped numerous business owners revitalize their companies and become true business owners, not just operators. Justin has a distinct talent for helping entrepreneurs recognize growth opportunities, remove what’s hindering their success, and develop customized strategies based on their personal goals.

Justin attributes his success in business to implementing the same methods he teaches. “Most of the people I work with are not lacking work ethic. They put in long hours but fail to attain the results they desire as a result of daily distractions keeping them from focusing on long-term planning.” He is passionate about sharing his wisdom and encouraging business owners to take a step back from their companies to really examine what it will take for their companies to serve their lives, not the other way around.

Justin’s personal motto is: “Measure, Motivate, and Manage.” He is driven to help others build thriving businesses, and uses his extensive knowledge of the in-home service industry to help The Blue Collar Success Group members achieve incomparable levels of success and profitability.

Justin and his wife Kristen live in Navarre, Florida with their two children.  Justin and Kristen have been married for over 12 years, and his family enjoys paddleboarding, camping, traveling and just being outdoors.  

Kenny Chapman
The Blue Collar Coach

Kenny Chapman is an acclaimed authority on helping people discover their true potential. His compelling teachings have inspired individuals worldwide to reshape their lives and organizations, creating lasting change and unparalleled success.

An entrepreneur at heart, Kenny built a highly successful plumbing/HVAC company, Peterson Plumbing, which creates the personal freedom that allows him to travel and pursue other endeavors.

Kenny has become a well-respected expert on business and personal development, and was named one of America’s Premier Experts for 2011. He authored a book called The Six Dimensions of C.H.A.N.G.E and writes a monthly column for Plumbing & Mechanical Magazine. Kenny has also been seen on ABC, NBC, CBS and FOX, as well as featured in USA Today.

Kenny developed his exclusive Blue Collar Coaching System based on the need for personalized solutions to everyday challenges that fellow business owners experience. He became a certified E-Myth trainer, and has created a powerful sales training school for technicians. He has also established an extensive library of life-changing tools and programs, covering topics such as leadership, strategy, life balance, and planned implementation.

Kenny’s desire to share his message of success and fulfillment with others has also led him into the world of speaking for larger audiences. He creates his own workshops, delivers powerful keynotes, and has toured with motivational guru Les Brown. Kenny uses his masterful storytelling ability and natural humor to consistently captivate his audiences and create a powerful, relevant, interactive experience.  His energetic, charismatic style never fails to challenge and motivate his audiences through his action-based message of opportunity and potential.

Constantly receiving the highest scores and accolades from clients and audience members alike, Kenny has mastered the art of customizing presentations that produce results for every organization and individual.  Kenny’s personalized keynotes and seminars are also favorites of meeting planners; his adaptability, accessibility, and meticulous attention to detail are second to none.

Kenny believes in complete honesty and effective communication in all areas of his life and business, which led him to his coaching and training company motto: “Real People. Real Results. No B.S.”

Kenny and his wife Christy make their home in Grand Junction, CO although much of their time is spent traveling the world for business and pleasure. Whether on the road or at home Kenny enjoys an opportunity to hit the links with friends or a hike in the mountains with Christy.

Joe O'Grady
Director of Business Development

Some people play the role of salesperson and others truly embody what it takes to execute successful strategies for growth while delivering superior client service. Joe is definitely the later.

As the manager of the Inside Sales Team for Clockwork Home Service/Direct Energy Joe recognized how important it is for business operators to have a solid network of peers and mentors to help them. He applied his strengths as a sales expert to connect contractors with the resources most critical to their growth.

Joe brings to The Blue Collar Success Group a unique perspective. Having been an operator himself he knows what it takes to run a successful home service business and the challenges contractors face everyday.

To win in this business you have to surround yourself with a progressive network of peers and mentors who are willing to help. It's just not necessary for business operators to have to figure it all out on their own.

As a former member of The Blue Collar Success Group I got to experience first hand the power of the group. Whether I was attending a live workshop event, participating on a weekly call or connecting one on one with other members, I always knew I had someone to talk to who "gets it" and can help.

I'm excited to now be able to connect other business operators with the resources and the network they need so that they can move their companies forward in a fun and profitable way. Success in this business takes more than just the right tools and processes - it takes personal fortitude and mindset. That is exactly what you get here.

Joe is originally from New York City but has travelled to almost every state in the U.S.  He is married and has three wonderful boys.  Joe has been coaching sales teams for over 25 years.

Robin Stevens
Internal Operations Coach

Inside Operations manager Robin Stevens was born into a family of entrepreneurs. You might say that business operations is in her blood. Robin spent her early career in the family business playing roles in all aspects of accounting and finance. She managed the accounting functions for 14 entities of the growing business, successfully overseeing multiple acquisitions. In 2004 Robin joined the team at Peterson Plumbing as the company’s Inside Operations manager. She handles all aspects of finance, call center management, inventory, and other crucial areas of the internal company operations. Today as a coach and trainer, Robin uses her extensive experience in business to help her clients become exponentially more profitable and effective through systemization of their business operations.

Work with Robin through 1:1 coaching, team coaching or a management mastermind group.

Robin devotes herself to ongoing personal and professional development. To quote Robin: “Team Peterson has always invested in their leadership team and I chose to take advantage of that investment. Through dedication and hard work I can truly say that my life is great!”

Robin and her husband Ken have been married for over 25 years, and have two children William and Pamela.  She and her family enjoy the Colorado lifestyle, and spending time with friends and family.

Christy Chapman

Marketing Director

Marketing Director Christy Chapman brings extensive sales and marketing knowledge to The Blue Collar Success Group team. She has experience designing marketing campaigns for a variety of diverse industries, specializing in in-home service companies. Christy has knowledge ranging from how to create a cohesive brand strategy to purchasing media to writing impactful ad copy. She has held positions where she has been responsible for international accounts, developing marketing strategies for long-term impact. Christy also has sales management and human resources experience.

Possessing a B.A. in Organizational Psychology and as a member of Pi Gamma Mu Social Sciences Honor Society, Christy has a passion for understanding consumer behavior and how people relate to a company’s brand.

With her background in marketing and copywriting, Christy applies her skills to promoting The Blue Collar Success Group, as well as developing marketing resources for our members to use in their companies.

Christy believes that: “Good marketing conveys a message effectively. Great marketing connects people to businesses, while inspiring overall trust and creating a desire for what’s being sold. Truly exceptional marketing speaks a language that has never been heard before.”

Christy and her husband Kenny currently reside in Grand Junction, Colorado. In her free time, she enjoys hiking, cooking, playing tennis, traveling to new places, and creating abstract art.