Facebook Call-to-Action Button for Pages

By Misty Kortes, Your Marketing Coach

I have some really exciting news!

Facebook just announced a new feature that can help Small Business Marketers drive more traffic from your Facebook Page to your website - Call-to-Action Buttons! Woot, woot!

Before you head over to Facebook please note...this feature isn't available to everyone just yet. Facebook is saying that they plan to roll out the feature over the next few weeks in the U.S. and we will see it available worldwide starting early 2015. So, if you don't see it on your Page just yet - don't worry it's coming.

Dollar Shave Club is already using the call-to-action button to help boost their customer acquisition efforts. This is exciting for all Small Businesses that struggle to get their Facebook fans over to their website.

dollar shave

HOW WILL IT WORK?

Page admins will be able to choose one CTA (call-to-action) from seven pre-made options:

  • Sign Up
  • Shop Now
  • Contact Us
  • Book Now
  • Use App
  • Watch Video
  • Play Game

You will be able to link the button to any destination (I would suggest a landing page so that you can capture leads not just send traffic to your site...just a little side coaching 🙂 

LEAD GENERATION TOOL

There are three key strategies you'll want to consider as you use this feature to grow your Small Business:

  1. Design your Facebook cover photo effectively so that you can draw attention to the CTA Button
  2. Create a unique offer on your cover photo so that you are enticing Fans to click on the CTA Button
  3. Create a Landing Page that you link to the CTA button to so that you can capture leads

So how does this apply to YOUR business? As an example, you could use the call-to-action button to "Book Now" for a service call...or you could run a service agreement membership promotion and use the "Sign Up" button.

I hope that you can see how this feature can help you grow your business if you implement an effective strategy. Can I get another woot, woot 🙂 I'm excited...I hope you are too.

Keep checking your Facebook Page so you can take advantage of this feature as soon as it becomes available to you.

It is exciting times for Small Business with so many tools available to help you grow your business!

Misty Kortes of Your Marketing Coach is an adviser and coach to The Blue Collar Success Group and specializes in helping small businesses improve their marketing efforts.