JANUARY 19-20, 2017



Save $300 off regular priced tickets. Use promo code REGISTERNOW at checkout.




Founder of The Blue Collar Success Group/Owner of Peterson Plumbing Heating & Cooling

Kenny Chapman is the founder of The Blue Collar Success Group. As The Blue Collar Coach, Kenny is dedicated to helping fellow contractors create a business that serves their life. Chapman is the owner of a PHC business in Colorado and through the systems and training he has developed over the years he is able to rely on his leadership team to run the business while he focuses on helping other contractors achieve their own version of success. Chapman is a former E-Myth consultant, award winning consultant, and highly regarded speaker. Chapman was award the 2014 Tom McCart Consultant of the Year award for his work in the HVAC industry. He has shared the stage with inspiring figures like Les Brown and Jack Canfield, but today he dedicates his time to his greatest passion, working with service contractors.

Chapman is the author of the ground-breaking book, The Six Dimensions of C.H.A.N.G.E, and his highly anticipated new book The Ultimate Sales Accelerator: Winning Strategies From Service Sales Success School (releasing soon).


Certified E-Myth Business Coach, CEO The Blue Collar Success Group

CEO Justin Deese is a highly sought-after business strategist, visionary, and self-made entrepreneur. He simultaneously built three flourishing in-home service companies in multiple states, is a certified E-Myth Business Coach, and is an expert at helping fellow business owners structure and mange their companies for maximum profitability.

Justin has extensive working knowledge regarding all aspects of operating a successful in-home service business, including (but not limited to) sales and marketing, recruitment, systematization, and human resources. He has helped numerous business owners revitalize their companies and become true business owners, not just operators. Justin has a distinct talent for helping entrepreneurs recognize growth opportunities, remove what’s hindering their success, and develop customized strategies based on their personal goals.

Justin attributes his success in business to implementing the same methods he teaches. “Most of the people I work with are not lacking work ethic. They put in long hours but fail to attain the results they desire as a result of daily distractions keeping them from focusing on long-term planning.” He is passionate about sharing his wisdom and encouraging business owners to take a step back from their companies to really examine what it will take for their companies to serve their lives, not the other way around.

Justin’s personal motto is: “Measure, Motivate, and Manage.” He is driven to help others build thriving businesses, and uses his extensive knowledge of the in-home service industry to help The Blue Collar Success Group members achieve incomparable levels of success and profitability.


Owner Your Marketing Coach and Pug Shop Designs

Misty is a passionate entrepreneur and business owner who empowers small businesses to succeed when it comes to marketing their business. With her formal education in Marketing, over two decades of speaking and training, and more importantly her real-life, in-the-trenches business experience, Misty knew she had to share her insider secrets to success with other small business owners. Compelled by a strong desire to share her expert experience and knowledge, Misty created two businesses “Your Marketing Coach” an educational firm that teaches entrepreneurs how to Bootstrap their way to success....and "Pug Shop Design" a unique graphic design service company that provides entrepreneurs and agencies the graphics they need to take their brand from "PUGly" to "PUGtastic"!

Misty is also a Partner of Infusionsoft and frequently called upon by the company to develop and deliver training programs for users, and provide consulting and graphic design services to their clients.

Learn more about Misty at and


"The Pitbull of Personal Development"

Larry Winget is a bestselling author, television personality, social commentator and internationally acclaimed speaker.

His newest book, Grow A Pair: How To Stop Being a Victim and Take Back Your Life, Your Business and Your Sanity is a New York Times and Wall Street Journal bestseller. He has also written five additional New York Times/Wall Street Journal bestselling books that have been translated into over 20 languages including Shut Up, Stop Whining and Get A Life, You’re Broke Because You Want To Be, It’s Called Work For A Reason, People Are Idiots And I Can Prove It, and Your Kids Are Your Own Fault.

He is also a member of the Speaker Hall Of Fame. Larry has starred in his own television series on A&E, two PBS specials and two CNBC specials.  He has appeared on Dr. Phil, The Today Show, Tool Academy, The Big Idea, Larry King and in three national television commercials. Larry is a regular contributor on many national television news shows on the topics of success, business, personal finance, parenting and the wussification of America.  Find out more at


President/Owner The Surfin' Plumbers

Tab started his first plumbing company from scratch nearly 30 years ago and in that 30 years he has become known as the “go-to guy” when you need systems in your home service business.

After creating and mastering the systems needed to grow a profitable plumbing company Tab added HVAC into the mix and that’s when things really took off. He eventually left his business in the capable hands of his team and accepted the role as President of Franchise Operations for Benjamin Franklin Pluming, One Hour Heating and Air-Conditioning and Mister Sparky Electrician where he utilized his talents to help others find the same success through systems.

His passion for helping others propelled him to become one of the first member trainers for Nexstar Network/Contractors 2000 where he was instrumental in the development of key training programs.  His companies have been recognized by P&M Magazine, In the News, Nashville Business Journal, Sarasota Herald Tribune and many other publications.

Tab left the corporate world and retired from the industry in late 2009. After spending a great deal of time with his family and traveling he knew his passion for the industry could not keep him away.

Today Tab owns and operates his unique plumbing concept and brand known as “The Surfin' Plumbers” with multiple locations in multiple states. When you visit any of Tab’s locations, you immediately see what commitment and dedication to working “on” the business not “in” the business will do

Tab now shares with others contractors how to create operational excellence in their own business.


The Un-Business Leader. President of Zoom Drain and Sewer, LLC

Ellen got involved in her husband’s company after his partner died unexpectedly.  She was in over her head and nearly tanked the family business.  Thankfully, she found terrific mentors who taught her how to keep score in business, craft a simple business plan and make lots of money.

Ellen started her venture capital and consulting company in 1995 to help people start, fix and grow profitable businesses. Ellen is also a successful franchisor, helping launch a plumbing franchise to 47 locations and $40 million in sales in under 2 years.  Now, she is the president of Zoom Drain and Sewer, LLC.   She is a columnist for Huffington Post, PHC News, and an "in the trenches" contributor to many business journals and trade magazines.

Ellen is the author of four business basics books, including Where Did the Money Go? and The Weekend Biz Plan.

Connect with Ellen on Facebook, Twitter and Google+


Head of Sales, Service Titan

Joseph Elias Phillips is responsible for helping service businesses become extraordinary service companies, streamline operations, and grow revenues. Growing up working in his family's small business, Joseph has dedicated his career to working at startups that share a mission of using innovative technologies to help hardworking business owners thrive in today's challenging business environment. Prior to ServiceTitan, Joseph most recently lead expansion sales at food delivery companies Seamless and GrubHub, where he grew the expansion sales team from two sales executives to more than 20 and helped grow GrubHub's customer base to more than 30,000 merchants.

Joseph is a graduate of the University of Southern California's Marshall School of Business. ServiceTitan is the premier provider of mobile cloud-based business management software for the home services industry, which encompasses plumbing, HVAC, and electrical service companies nationwide.



ServiceTitan is the #1 software platform for managing a home services business. It is used by the world’s leading home service companies, and it incorporates industry best practices to help you streamline operations, improve sales, provide a better customer experience, lower costs, and manage your business more easily.

ServiceTitan is powerful yet easy-to-use, combining scheduling, dispatch, invoicing, sales, marketing, reporting, and more in a mobile, cloud-based platform.

• Intelligent dispatch
• Analytics and reporting
• Marketing management
• Mobile selling tool: “Mobile 2.0”
• Invoice & accounting with Quickbooks
• Flat-rate or Time and Material pricebook
• Membership and subscription services
• Time tracking and Payroll

Key Benefits
• Generate more leads & close more sales
• Cut costs and streamline operations
• Book more appointments
• Delight customers & grow revenue
• Deliver an amazing customer experience
• Effortlessly track and compare performance


Plumber’s Choice provides service contractors with top quality exclusive water treatment products, excellent sales and product training and unmatched support.   For contractors looking to add water treatment as a profit center inside their existing business, there is no better partner than Plumber’s Choice.


Low value jobs aren’t going to keep your home service business thriving. Scorpion is the award-winning website design and Internet marketing company who has delivered millions of quality leads to our clients. Home service businesses who partner with us have doubled in size because we drive higher value jobs to their business. Get web development, SEO, online advertising, reputation monitoring, video production, and social media marketing from the 2016 Google Channel Sales Customer Satisfaction Champion and Platform Innovator of the Year. Visit or call 866-616-0824 to learn more.


Close More Sales, Win larger deals, and get paid faster with GreenSky’s award winning consumer financing platform:

As one of the nation’s leading consumer finance providers in the home improvement industry, we’ve helped thousands of national and local businesses increase their sales and delight their customers.  Our revolutionary technology platform provides fast, easy paperless credit decisions anytime, anyplace, by phone, website or mobile app in seconds – so you can close more sales, win larger deals, and improve your cash flow.

Benefits For you:

  • Close more sales: more customers say “yes” when offered flexible financing such as deferred interest, no payment promotions or low monthly payments.
  • Win larger deals and increase order value: credit limits as high as $55,000 enable a higher ticket sale giving your customers access to top-end product lines.
  • Improve your cash flow: accept down payments the same day the loan is approved and receive funding the next day.
  • Grow your business: focus on winning more projects…not the financing.
  • Better customer experience: our paperless solution eliminates frustrating paperwork that can get in the way when trying to sell a job.
  • Fast and convenient: mobile app enables the entire credit process from application to approval to be completed in 60-90 seconds.


HVAC Web Connection is a network of HVAC & Plumbing websites catering to trade professionals.

Our national and regional HVAC & Plumbing community websites consist of thousands of pages of industry specific content.  Contractors, wholesalers and facility managers visit us daily for their current news, job search, new product announcements, industry events, training opportunities and more. Connect to your local HVAC and Plumbing community.


Exploring the Impact Technology is Having On Business Today > And Tomorrow

Recruiting In a High Tech World - How Do You Stand Out?

Systematizing Your Sales Management

What's HOT Right Now In New Technology For Your Business and Clients

Implementation Strategies to Get Your ROI On Monday

And of course - A great big dose of Larry Winget! And so much more!!!

The ULTIMATE Sales and Marketing Intensive!


Save $300 off regular priced tickets. Use promo code REGISTERNOW at checkout.



Solid marketing event like none I’ve seen catered towards contractors.

Brad Hone, Ferguson

I found interacting with fellow business owners and sharing information to be be very valuable at SAMI.

Robby Snow, Valley Plumbing

SAMI has an excellent small group atmosphere. I love love loved everything, including the reinforcement of our business plan and goals.

John Pankraz, Elite Electric and Air

I’ve been to a lot of conferences and the SAMI event had some of the best content of any I have been to. I found it valuable to learn more about how internet marketing works and ties in between reviews, website and Facebook.

Kelly Schols, CPI Plumbing & Heating

SAMI provided me with a different perspective on sales and marketing.

David Rosenthal, Rosenthal Plumbing

Loved SAMI. It will definitely be one of my "never miss" annual classes. I learned a ton. Kenny is a great speaker and trainer. Any event where he is speaking or teaching, I want to be a part of.

Jared Coe, Infinity Plumbing Services

SAMI was an excellent event. It gave me a better understanding of the bigger picture as well as the difference between sales and marketing and how they work together. It helped me organize my thoughts, and I liked the intimate environment of the class which made it great for networking.

Brenda Barker, Barker and Sons Plumbing

Thank you all very much for the transformation! I’m very excited to share and create and action plan with my company’s staff and owner. I got great clarity surrounding SEO and client retention.

Robin Pearce, Scotto Plumbing Service, Inc.

Listen to what Emmy-award winning speaker Les Brown has to say about working with Kenny...



Q: What are the start and end times of the event?

Event check-in and continental breakfast begins at 7:00am on Thursday, the workshop starts at 8:00am and the session concludes at 5:00pm. Thursday at 7:00pm there will be a casual evening reception, guests are invited to attend.

Friday a continental breakfast will be served at 7:00am and the event will conclude at 3:30pm.

*PLEASE NOTE: The specific agenda will be provided to you following your registration.

Q: What's included with my ticket?

  • Light breakfast each day
  • Lunch each day
  • All program materials
  • Access to all speakers
  • Breakthrough marketing techniques to use immediately
  • Thursday evening social event
  • Any recordings from the program
  • And a bunch of other fun stuff!

Q: When should I fly in?

You'll want to arrive in Paradise Valley/Scottsdale at the Doubletree Paradise Valley on Wednesday January 18th. We'll begin bright and early on Thursday morning with a continental breakfast and registration starting at 7:00 am.

SAMI will conclude on Friday afternoon by 3:30pm. You should plan to book departing flights no earlier than 6:00pm. We're about 30 minutes from Phoenix Sky Harbor Airport.

Q: What should I bring with me?

All program materials will be provided for you. However to make the most of your experience we suggest the following:

  • A laptop or other mobile device for taking notes and gathering information.
  • Business cards for networking and making lasting connections with other like-minded business leaders.
  • Current marketing materials you'd like to share with others or have examined by our experts.
  • A sweater or light jacket - those meeting rooms can get cool and we want you focused on learning, not staying warm.
  • Your hotel confirmation of booking - always to good idea.
  • An open mind, a sense of wonder and curiosity!

Q: What do I need to know about the resort and transportation?

  • The Doubletree Paradise Valley is just blocks from the Old Town Scottsdale entertainment district.  You'll have easy access to entertainment, great restaurants,  and more. The hotel features two beautiful pools, tennis courts, a great restaurants and all the amenities you expect from an exceptional resort in the heart of the city.
  • Parking is free for guests.
  • The resort is located 30 minutes from Phoenix Sky Harbor airport.
  • There is not a hotel shuttle service provided to/from the airport.
  • You will have easy access to the Old Town trolley that takes you to shopping and Old Town. See the front desk for schedule information.
  • Normal check-in time is 4:00 pm and normal check-out is 12:00 noon.
  • Be sure to use the code SAMI when booking your reservations to assure you are getting our special group rate. Or use the online reservation link provided in your registration confirmation.

Q: Will the event be recorded? Can I record the event?

Portions of the program will be recorded and attendees will be provided with recordings.

Due to the propriety nature of the material being delivered we ask that you refrain from recording sessions in their entirely. However, feel free to record and even share snippets from the event that you believe will be beneficial to others. Our #1 purpose at The Blue Collar Success Group is to help contractors like you succeed in business and in life. If you can help us share knowledge with others who will benefit - Fantastic!

Q: Are there any other activities planned?

Yes, on Thursday evening we'll be hosting a social event.

Wednesday evening when you arrive we encourage you to meet up at the lobby bar to hook-up with others attending SAMI and begin your networking experience. 

Q: What is appropriate dress for the event?

SAMI is a business casual event. We want you to be comfortable and yet represent our industry professionally. Feel free to leave the suits and ties at home!


NOTE: The Doubletree is sold out!

Please see below for overflow hotel accommodations at the nearby Scott Resort

Located only minutes from downtown Scottsdale, Arizona and twelve miles from Phoenix Sky Harbor International Airport, the DoubleTree Resort by Hilton Paradise Valley – Scottsdale offers a warm welcome and a comfortable stay, in tranquil surroundings. Relax and recharge in our beautifully landscaped property, surrounded by lavish courtyards, cactus and tropical palm trees.

Enjoy a wide range of amenities at our Scottsdale, AZ resort without any resort fees. Swim laps in one of the outdoor pools, work out in the health club or enjoy a game of tennis. Our Scottsdale, AZ hotel offers a prime location in the heart of the city. Venture just steps from the hotel for great dining, nightlife and shopping, or visit the adjacent spa for a day of relaxation.


5401 N. Scottsdale Rd., Scottsdale, AZ 85250

Online Booking


*Use group name: The Blue Collar Success Group when booking

Enjoy our special group rate of just $189/night single or double. *Group rate expires Dec. 23, 2016

The Scott Resort is located .5 miles south of the Doubletree on Scottsdale Rd. A short 11 minute walk. or 2 minute drive. Located only minutes from downtown Scottsdale, Arizona and twelve miles from Phoenix Sky Harbor International Airport,The Scott Resort & Spa artfully blends the upscale appeal of a downtown Scottsdale location with the casual elegance of a lush desert retreat.

Imagine yourself soaking in the sun, cocktail in hand, at our bright and breezy main pool with Acqua Bar.
Or, if you’re feeling more playful, wade into our sandy beach pool, where sand castles are definitely encouraged.

Delight in this lavishly landscaped oasis by day, and cozy up by the warm, romantic fire pits at night.
At The Scott Resort & Spa, you’ll know what it means to get away from it all.


4925 N Scottsdale Rd | Scottsdale, AZ 85251

Online Booking

Central Reservations Line: (866) 267-1321

*Group: The Blue Collar Success Group-Sales and Marketing Intensive

Enjoy our special group rate of just $189/night single or double. *Group rate expires Dec. 28, 2016

  • 1

    Click Below To Register For SAMI

  • 2

    Receive Email Confirmation With Link to Hotel Reservation Site

  • 3

    Book Your Room (hotel will sell out, please book early)

  • 4

    Prepare For An Event Like No Other