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Get the ULTIMATE Sales and Marketing Shortcut...

...for JUST $1

While you wait for your Manager’s Guide to Ride-Alongs to hit your inbox, I am sure you will be interested in this limited-time offer. Obviously, effective technician sales training and call conversion is important to you or you wouldn’t have requested our Manager’s Guide to Effective Ride-Alongs, so I feel that it’s my responsibility to let you know about this exciting opportunity:

Experience the ESSENTIAL CLUB...

...for JUST $1

Our "You'll Be Thrilled" Guarantee:

We'll pay YOU $97 if you aren't thrilled with the Essential Club.

We provide the most effective technician training and sales/marketing resources in the industry. If your sales don't increase by at least $50,000 in the first year of using our system*, we will not only refund your membership investment, but also give YOU an additional $97 just for choosing to do business with us. 

* All you have to do is use our proven system and resources (that are included in your membership) on a consistent basis, and we know it will have a huge impact on your business:

  1. Conduct weekly sales training meetings utilizing an Instant Meeting Maker training video at least once per month.
  2. All Owner(s) and Manager(s) in the business go through the Six Week Breakthrough For Contractors online program.
  3. Attend our quarterly online workshops.
  4. Implement a consistent ride-along program utilizing our exclusive Ride-Along Guide.

Join the other smart contractors who have discovered The Blue Collar Essential Coaching Club. Your sales and marketing solutions are waiting.

Add $1 Trial to Cart

The Essential Club contains the sales and marketing resources you need to take your company to the elusive “next level.”

Here’s why these resources are critical to your success…

All business owners and managers in the PHCE industry are at some level of STUCK. There’s only so much time each day, yet endless things to learn and keep up with.

Here’s what we know...

There are only three ways to grow your business:

  1. Increase the number of customers you have
  2. Increase your average ticket amount
  3. Increase the number of transactions per customer


It means that your sales and marketing strategies are the difference between success and failure in your business.

When you are stuck in any area of your sales and marketing funnel (and you might not even know it yet), your business will fail to achieve the levels of profitability you want and deserve.

Now, you're probably thinking:
"Sales and marketing covers a lot of ground"

It does, but at The Blue Collar Success Group, we’ve found that the synergy between these two is what really makes the biggest impact in the contracting industry. Without the effective interaction of the two, it’s virtually impossible for a business to reach its’ full potential. That’s a scary thought, but exciting at the same time, because…

We’re here to help you with all this sales and marketing “stuff,” with our tested, actionable resources.

And by “stuff,” we mean…

The Essential Blue Collar Coaching Club

After years of development and research, we have packaged our resources together in one place to offer a low-cost, high-impact club for winners in our industry.

Imagine having happy customers, a low-stress, profitable business, and a life of greater freedom. It really is possible!

It’s time to have some fun again!

Speaking of tools, here’s a peek at some of the exclusive tools and information you’ll have access to as a member of the Essential Club:

  • Instant Meeting Maker - The complete Blue Collar exclusive online technician training video library of over 60 meeting-length videos (and growing) where award-winning trainer Kenny Chapman teaches your techs crucial sales subjects. Video topics range from overcoming objections to creating more value and better options. Your technicians/salespeople will receive the professional training they need to increase sales, and you will save massive amounts of time by “delegating” your sales training duties to us.
  • Live Online Workshops - Quarterly live training with Q&A to keep you moving forward, accountable, and meeting your goals. Join your fellow contractors for an hour of power where you can ask pressing questions and connect with like-minded individuals. It’s even fine if you can’t attend; they are all archived for you to watch to at your convenience.
  • Before, During, and After Unit Marketing Kits - These kits contain powerful marketing concepts, plans, and tools that are simple, effective, and ready to be implemented in your business today. They are based on the fact that marketing to clients must be broken into 3 units: before, during, and after. Cut your “learning curve” with over 100 industry-specific marketing strategies.
  • Done-For-You Client Newsletters - Professionally-designed monthly newsletters that you can mail or e-mail, complete with enjoyable articles and tips that will keep you at the top of your client’s mind. Connect with your clients while saving yourself the time and money of designing your own newsletters or outsourcing them (for way more than the cost of our entire monthly membership)! Simply add your own logo, contact information and a monthly special if you desire…and you’re good to go. Even if you have a newsletter you’re currently using, you can repurpose our content for blogs and social media posts.
  • The Marketing Kickstarter Kit - Includes proven, profitable marketing tactics: 7 Steps to a Successful Ad, key marketing strategies, and a 3-part direct mail letter. You will be a smarter marketer in no time. Heck, you’ll even impress yourself.
  • The Six-Week Breakthrough for Contractors - A completely unique, life-changing training program to help business owners and managers grow their companies and themselves to levels they never thought possible. You will learn everything from how to create business systems that provide you with more free time to personal and leadership development methods.
  • “Best of” Titanium Coaching Call Recordings - Our high-level Titanium Coaching Club has some of the brightest minds in our industry as members, and we’re sharing several of their powerful monthly calls with you. You can listen in on conversations discussing their best sales and marketing ideas so you can apply them to your business.
  • Discounts to our Annual SAMI (Sales and Marketing Intensive) Event - This event has been a huge hit, especially because it’s focused on what’s working NOW for sales and marketing in our industry specifically. Kenny Chapman (founder of The Blue Collar Success Group) facilitates the event, along with other sales and marketing thought leaders, delivering two days of cutting-edge content that will help you feel informed about the latest and greatest trends (as well as how to implement them into your company). You will leave with information that your competition only wishes they knew!
  • Audio and video programs and goal-setting systems - You’ll have full access to exclusive resources like: The Cost of Doing Business Recording, Train the Trainer Video, Internal Operations Forms, Secrets of Winners Audio, Manager’s Guide to Ride-Alongs System, Time Protector, the 90-Day Success Plan, The Six Dimensions of C.H.A.N.G.E. audio book…there are just too many to mention all of them! These programs will make it easier for you to implement the changes you’ve been “meaning” to make, and provide tools for your managers to work at their peak potential.
  • Daily Coaching Emails - For the first 30 days, you will get an email each day that will help you maximize your membership. They include ideas and strategies that will get you off and running FAST. Each email will provide you with the direction you need, while only taking mere minutes per day.

gives you all the tools you need to:

  • Optimize every customer interaction, resulting in higher conversion rates and average tickets
  • Professionally train your technicians for consistently improving sales numbers, minimizing your daily stress and time spent trying to figure out what will finally motivate your techs/salespeople.
  • Create systems in your business that will allow more free time for you, and more efficient structure for your team members.
  • Be “in the know” about the latest sales and marketing tactics. We’re constantly updating and adding new information for you.
  • Save huge amounts of time and money with our done-for-you resources.

YOU GET IT ALL- For a Full 30 Days- FOR ONLY $1

That’s right…

Your investment today is only $1

Add $1 Trial to Cart

I may be crazy...but I'm not stupid:

As you probably already guessed, I’m not making any money giving away some of my best resources for just $1.

My sincere hope is that you will be thrilled with your membership and choose to stay.  If you do, great! If not, that’s ok, too.  Just cancel before the 30 days are up, and you won’t pay a penny above $1.

I will send you two reminders before the second month starts, so you don’t need to worry about keeping track of the days. And if you absolutely love it (which I really think you will), you’ll be renewed at our low rate of only $97 a month. A small number…

…especially considering the massive amount of sales training, incredible strategies, and done-for-you resources that will save you tons of time and make you tons of money! And remember… I am so sure that you will increase your sales by at least $50,000 in just one year that I will actually refund your membership investment and pay YOU an additional $97 if you aren’t satisfied.

All you need to do is use the resources in your membership:

  • Conduct weekly sales training meetings utilizing an Instant Meeting Maker technician sales training video at least once per month.
  • All owner(s) and manager(s) in the business complete the Six Week Breakthrough For Contractors online program.
  • Attend our quarterly “What’s Working Now” online workshops.
  • Implement a consistent ride-along program utilizing our exclusive Ride-Along Guide.


Here are our Frequently Asked Questions...

Q: Why is it called the “Essential” Club?

A: Let’s face it. There’s a lot of information available. We’re cutting through the clutter, to leave all the most powerful essentials and help you focus on what is important for your business to grow TODAY.

Q: How long will it take me to access my membership resources?

A: It’s immediate. (Well, it might take 5-10 minutes)

When you fill out our quick form and provide an email address, your access information will be sent to that address right away.

Q: What if I am a member of another industry-specific group?

A: It might surprise you that most of our Essential members also belong to other groups, and even franchises. What they find with the Essential Club is that it complements, and even enhances, their existing processes. PLUS, they have unlimited, 24-hour access to Kenny Chapman’s award-winning sales and marketing training!

Simply Click the button below for immediate access to the club

That’s right…

Your investment today is only $1

Add $1 Trial to Cart

I’m looking forward to hearing your success stories!

See You on The Inside,

Kenny Chapman

Founder and CEO, The Blue Collar Success Group

P.S. You probably know this $1 trial won’t be around for long and won’t return any time soon once it’s gone.

P.P.S. Still on the fence? Here’s what our members are saying:

I can’t believe your price is so inexpensive! You could be charging hundreds of dollars per month for the Essential Coaching Club.

Josh Ward, Applewood Plumbing,Heating and Electrical

Thanks for helping our techs improve their skills, providing them with the extra confidence they need to better serve our customers, and showing them how to maximize every service call. We love your Instant Meeting Maker technician training videos; they provide us with consistent training that really impacts our techs and saves us time.

Dave Geiger, Horizon Services, Inc.

We have been members of the Essential Coaching Club for years, and love the approach that Kenny and The Blue Collar Success Group take to training technicians, as well as the unique sales and marketing resources they offer.

Mike Appleton, Appleton Campbell Plumbing, Heating, A/C and Electrical

Your information was exactly what we needed at this moment to get inspired and think about creating empowerment from our team and how to improve ourselves to be there for our team. What a great group of people wanting to improve! I found huge value in the inspiration for improving the company but really looking at improving and developing myself as a person, too.

Claire Lewis, Gary’s Plumbing and Heating

We just started Kenny Chapman’s Instant Meeting Maker training, and his instant service meetings are phenomenal! All the techs really like his down-to- earth sales approach. These meetings have also encouraged management to push a more customer relationship approach, instead of a Sale! Sale! Sale! push, which techs hate, anyway... It truly is all about relationships and building trust, thanks Kenny Chapman! Since going through your training my closing rate has jumped to over 90%!

Neil Gerrald, Aloha Aire

Your information and training provides real solutions for things we deal with every day in our industry.

Brian Booth, Horizon Services Inc.

Anyone entering into the service field should be blessed with this information.

Kenneth Trosclair, Pipes & Plugs

We ran one of your videos at our Tuesday training and the guys were completely into it. Whiners vs. Winners was a hit. We are looking forward to your next video tomorrow at our training and I believe we are on the right track. Thank you!

Rick Harris, Harris Plumbing Inc.

Team Blue Collar, Thank you all for the great advice.  Thanks for taking the time to share your wisdom & perspective.  Your direction has helped tremendously.

Mike Nicolai, Triton Air

Kenny, your content and style of delivery are so relevant in today’s market and unparalleled in our industry. I am looking forward to working with you and the Blue Collar Team for many years to come!

Kelly Schols, CPI Plumbing & Heating

The success of our clients is proof that The Essential Club will pay for itself over and over again. You have nothing to lose, yet so much to gain, by at least giving the Club a try.

So click the “Add to Cart” button below, and let’s get started….

Add $1 Trial to Cart