The Blue Collar Coach
Founder of The Blue Collar Success Group
About The Blue Collar Coach:
Kenny Chapman, The Blue Collar Coach and founder of The Blue Collar Success Group, entered the in-home service industry in 1994 when he bought a truck and plumbing company in western Colorado doing only $1,000 per month in revenue (yes, you read that correctly). Pager and “brick phone” in hand, Kenny scaled the company in only a few years to the point of creating personal income and freedom that was virtually unheard of in the industry. With his company systematized, he was able to take a six-month motorhome trip around the U.S. with his wife, “The Lovely Christy,” while the company thrived under his remote leadership.
Others wanted to know his secrets, which came down to cutting-edge strategies for impactful training, effective reporting, management accountability, and proper implementation. Kenny became an E-Myth Certified Coach, took what he learned from mentors and personal experience, and began sharing his message with others in the industry who were sick of their businesses running their lives. He was quickly recognized as a talented speaker and took his message to the “big stage,” touring with motivational legend Les Brown, honing his speaking and training skills and publishing his first book, The Six Dimensions of C.H.A.N.G.E. Kenny was named one of America’s Premier Experts in 2011 for his work helping entrepreneurs scale their companies and live better lives.
During his time speaking in other industries, while still owning his company in Colorado, Kenny realized his heart was in helping business owners, leaders, and techs specifically within the in-home service industry. He launched The Blue Collar Success Group to fill what he recognized as a gap in the industry, to offer expert technician training and assist owners and leaders in creating businesses that serve their lives. Shortly thereafter, Kenny was awarded The Tom McCart Consultant of the Year Award in 2014 for excellence in the HVAC industry. He was inspired to write his second book, In-Home Sales Acceleration, which reached #1 International Best-Seller status in four business categories. Kenny also writes a monthly column for Plumbing & Mechanical Magazine. He has been seen on ABC, NBC, CBS and FOX, as well as featured in USA Today.
To this day, Kenny records all the Instant Meeting Maker tech training videos himself (these are part of our Essential Club Membership) and develops other web-based resources. He also helps our exclusive Titanium Club members systematize, scale, and enjoy their lives more, does high-level one-on-one Strategic Growth Intensives with owners, and trains select live Blue Collar Academies.
Kenny's Latest Videos
is it time to bloom? (Freedom Friday Focus)Is it time to bloom? Is your “season” about to be here?
After traveling a lot over the last month, The Lovely Christy and I are back home in Arizona for a couple weeks before heading to the East Coast for some more training and coaching. This is an epic time of year in the Phoenix area as so many things are blooming…
Just ask my allergies, lol.
What about you and your business? When is it going to be time to bloom? What is the necessary recipe to accomplish your next level of “bloom” in your life and business?
We had some record rain earlier in the year which has created what they are calling a “super bloom” for certain types of flowers and cactus. What is your “record rain” that needs to be called in for you to prepare everything to have a maximizing bloom?
Planning is important. Prioritization is important. Pricing is important. Margin is important.
There are many successful ways to create a massive bloom in your business. Make sure you’re choosing the weather today for the bloom tomorrow!
Make it a better than a fantastic weekend!
are results the same? (Freedom Friday Focus)Yesterday, I performed the opening keynote session for the Alliance of Independent Restorers at their conference in Boulder, CO. There were restoration company owners and managers from all over the country in attendance, and it got me thinking about how restoration companies approach business compared to other in-home service companies. More than anything, I came to the conclusion that there are more similarities than differences.
Clients/ customers want similar things.
Team members want similar things.
Owners and managers want similar things.
Think your customers are different?
Think your market is different?
I hate to break it to you, but they aren’t. You see, business is business, and clients are clients across the board. Does your approach need to be different in certain areas at certain times? Yes. Is it because your clients are so “different” from other industries and markets? No.
Next time you start thinking the grass is greener with a different business model, a different market, or different clients, think again. It’s how you choose to run your business that truly makes the difference.
2nd quarter mindset makeover...Are you ready for the second quarter? Are you going to bring the same mindset, self-accountability, and expectation to the table for the second quarter? Are you happy with your results? Are you focused too much on business and not enough personally…?
Or are you blowing a ton of money through the business and then laying awake at night worried about cashflow??
I have the great honor of speaking at the upcoming Alliance of Independent Restorers Summit next week in Boulder, CO.
25 years to the week of me becoming an entrepreneur I will be sharing strategies from my first book, The Six Dimensions of C.H.A.N.G.E., and how these dimensions impact your business every single hour of every single day!
Yep, Monday was my 25-year anniversary of becoming an entrepreneur…I had no idea how many “strategic byproducts” I would have, how many relationships I would create, how many mentors I would engage (both free and paid), and how much responsibility I have accepted.
Your second quarter mindset makeover is about responsibility…
Does your company or job serve your life?
If not, why not?
My job is to tell you the truth. Your company sucks because of you. Your company wins because of you.
Make no mistake…we see both sides every single day in every market of the USA, Canada, and Australia. Michael Gerber taught me this back in 2000…
Give me a mirror…hold it up to a small business owner, and I’ll show you what the company looks like…
Time to look in the mirror…?
Make it a better than fantastic weekend!!!
your office sets the table...When I got home from baseball, basketball, or football practice back when I was a kid, I was always excited to see what Mom had prepared for dinner. (no short fat kid jokes please) 😊. Mom pretty much raised Sis and I on six dollars and hour and somehow turned out two pretty good kids…at least one in my sister, anyway, lol.
What I know is depending on how the table was set was a direct indicator of what type of dinner we might be having that evening.
Nothing on the table at all? SWEET! Perhaps it’s Pizza night!
Several bowls on the table with onion, tomato, black olive all diced up and a side of salsa? SWEET it must be taco night!
Smoldering smell from the cheap briquettes in the back yard?
SWEET! It must be a barbecue night!
Regardless of what the evening dinner plan might have been, even as a kid, I had a feeling of how the night would go based simply on how the table was set.
Now that you’re hungry, let’s look at your business…
As the call center goes, so goes the company. Period. No ifs ands or buts…
Your call center sets the tone for service. Your call center sets the tone for delivery of excellence (or average). Your call center is the beginning of all relationships beyond your ever so valuable marketing dollars.
Your call center sets the table.
Will you be delivering cardboard style, barely warm pizza today…?
Or will you be arriving with the best BBQ ribs this client has ever seen?
Clearly we’re not talking about food here, but…you get the point!
Now more than ever your call center matters. How you answer the phone matters. What you say to potential and existing clients matters. The script and flow process matters.
Your call center sets the table. Are you white linen table cloth…or checkered white and red park barbecue style? Make sure you know, decide, and train for results you want!
Make it a better than fantastic weekend!
your brand?Short and to the point on this awesome Freedom Friday!
Does it matter?
Does it communicate?
Does it resonate?
Does it create connection?
It’s time for brand clarity and communication!
Make it a better than fantastic weekend!!!
how do you standoutHow do you stand out?
Really, really stand out…
I’m attending the global ISH show this week in Frankfurt, Germany. To say it is overwhelming would be a complete understatement.
Many booths had technology for connecting plumbing and mechanical systems like we’ve never seen before.
Many of the booths had faucet after faucet, toilet after toilet, sink after sink that all look the same. How do the get people into their booth? How do they go after our business?
Trying to stand out with colors, movement, video boards, etc.
What about you and your company? When someone googles your services, they might as well be here with us here at ISH walking aimlessly around looking at things that ALL LOOK THE SAME.
You must stand out just to get the phone call, then it’s all about how you’ve trained and prepared for the chance to have a meaningful conversation in the home. Information is king in sales and service and no information get shared without great conversations!
Ich habe einen besseren als fantastischen Tag!
(in german: Have a better than fantastic day!)
Kenny's Latest Books
In-Home Sales Acceleration
How to Create Raving Fans, Increase Sales, and Improve Your Online Reputation in 30 Days or Less
**#1 Amazon best-seller, and best-selling book in four business categories in the US and Australia**
Kenny wrote this book specifically for in-home service professionals, based on proven techniques from his own experience running a multi-million-dollar plumbing/HVAC company, as well as knowledge gained as an award-winning industry consultant.
Topics Covered Include:
-How owners, managers, and selling technicians can provide The Ultimate Client Experience, while maximizing sales opportunities and gaining quality reviews.
-The 30-day In-Home Sales Acceleration Challenge, a daily tracking and accountability tool designed to help technicians and salespeople increase their sales and dramatically improve their results in 30 days or less.
-How to structure the call, ask the right questions, and overcome objections to increase conversion rates and average tickets.
-Methods for strategic value delivery that will help keep customers for life.
Whether you are purchasing this book for training ideas, or ordering multiples to give to your techs and salespeople, In-Home Sales Acceleration contains the tools you need to boost your sales and improve the quality of service you are providing to your clients.
Six Dimensions of C.H.A.N.G.E.
A Simple Guide to Getting What You Want
Here’s a sample from the book’s foreword by best-selling author Tolly Burkan: “The Six Dimensions of CH.A.N.G.E. offers simple tools that will transform you. It contains many elements of a workbook; rather than merely providing you with good ideas, Kenny involves you in a self-development workshop designed to bring you exactly what you’ve been seeking…”
Topics Covered Include:
-How to stop settling for less than you desire and deserve.
-Identifying habits that are robbing you of potential income and happiness.
-Developing a practical game plan for achieving your goals.
-How to get “un-stuck” and move forward with massive momentum.
Kenny’s first book, The Six Dimensions of C.H.A.N.G.E., is a complete system for creating a positive change in any aspect of your life or business. Identify an area where you feel lost or unhappy, apply the Six Dimensions of C.H.A.N.G.E., and get ready for your dreams to become reality!
Coaching & Training
If you’re looking for the right tools and resources to take your home service company to the elusive “next level,” you’re in the right place. The Blue Collar Success Group’s Essential Club membership programs include everything you need to train your techs, increase your average ticket, and develop a marketing powerhouse for just $6.48 a day ($197/month). The Essential Club is full of unique online training tools to improve your team’s performance and boost your success. We utilize proven sales and marketing strategies to help you increase the number of customers you currently have, increase your average ticket amount, and increase the number of transactions per customer.
From high-level leadership to personal development to training your team members, The Blue Collar Success Group has developed a program to help you meet your personal and professional goals…without ever getting on a plane or leaving the comfort of your home or office.
The Blue Collar Success Group’s Titanium Club is a space for forward-thinking home services entrepreneurs and leaders to connect, be inspired, and discover the best ways to succeed. It’s so much more than a group of people who pay their monthly dues and attend a few meetings. Titanium members are growth-oriented, passionate about their lives and businesses, and enjoy sharing successes (and failures) with their peers.
Kenny In Action
Meet The Blue Collar Team
Coaching and Development Director
Financial and Accountability Coach
Program Development Director
Business Relations Director
Client Relations Director