The Blue Collar Coach
Founder of The Blue Collar Success Group
About The Blue Collar Coach:
Kenny Chapman, The Blue Collar Coach and founder of The Blue Collar Success Group, entered the in-home service industry in 1994 when he bought a truck and plumbing company in western Colorado doing only $1,000 per month in revenue (yes, you read that correctly). Pager and “brick phone” in hand, Kenny scaled the company in only a few years to the point of creating personal income and freedom that was virtually unheard of in the industry. With his company systematized, he was able to take a six-month motorhome trip around the U.S. with his wife, “The Lovely Christy,” while the company thrived under his remote leadership.
Others wanted to know his secrets, which came down to cutting-edge strategies for impactful training, effective reporting, management accountability, and proper implementation. Kenny became an E-Myth Certified Coach, took what he learned from mentors and personal experience, and began sharing his message with others in the industry who were sick of their businesses running their lives. He was quickly recognized as a talented speaker and took his message to the “big stage,” touring with motivational legend Les Brown, honing his speaking and training skills and publishing his first book, The Six Dimensions of C.H.A.N.G.E. Kenny was named one of America’s Premier Experts in 2011 for his work helping entrepreneurs scale their companies and live better lives.
During his time speaking in other industries, while still owning his company in Colorado, Kenny realized his heart was in helping business owners, leaders, and techs specifically within the in-home service industry. He launched The Blue Collar Success Group to fill what he recognized as a gap in the industry, to offer expert technician training and assist owners and leaders in creating businesses that serve their lives. Shortly thereafter, Kenny was awarded The Tom McCart Consultant of the Year Award in 2014 for excellence in the HVAC industry. He was inspired to write his second book, In-Home Sales Acceleration, which reached #1 International Best-Seller status in four business categories. Kenny also writes a monthly column for Plumbing & Mechanical Magazine. He has been seen on ABC, NBC, CBS and FOX, as well as featured in USA Today.
To this day, Kenny records all the Instant Meeting Maker tech training videos himself (these are part of our Essential Club Membership) and develops other web-based resources. He also helps our exclusive Titanium Club members systematize, scale, and enjoy their lives more, does high-level one-on-one Strategic Growth Intensives with owners, and trains select live Blue Collar Academies.
Kenny's Latest Videos
how do you standoutHow do you stand out?
Really, really stand out…
I’m attending the global ISH show this week in Frankfurt, Germany. To say it is overwhelming would be a complete understatement.
Many booths had technology for connecting plumbing and mechanical systems like we’ve never seen before.
Many of the booths had faucet after faucet, toilet after toilet, sink after sink that all look the same. How do the get people into their booth? How do they go after our business?
Trying to stand out with colors, movement, video boards, etc.
What about you and your company? When someone googles your services, they might as well be here with us here at ISH walking aimlessly around looking at things that ALL LOOK THE SAME.
You must stand out just to get the phone call, then it’s all about how you’ve trained and prepared for the chance to have a meaningful conversation in the home. Information is king in sales and service and no information get shared without great conversations!
Ich habe einen besseren als fantastischen Tag!
(in german: Have a better than fantastic day!)
your ascension plan?What’s your ascension plan?
What’s your growth plan?
What’s you plan to scale?
I shot a video for you a couple weeks ago from an awesome hike in Costa Rica. When you think about your plan for growth, have you picked the right path? Are you on the “hiking trail” that is going to get you the best view, the best option, the best opportunity?
I did some strategic work in Costa Rica with some of our Titanium Plus members and it all had to do with scale, growth, and picking the right path. The morning the Lovely Christy and I took this hike, we chose the right path to accomplish our goal. (however, we did get lost for a little bit) 😊
What about you? Pick your path and keep climbing!!!
Have a better than fantastic day!
P.S. Some people are too worried about everyone else’s business, relationship, finances, etc. Focus on you and what you want, and freedom is yours!
how do you prepare?How prepared are you? Are you ready for this day’s challenges?
Have you done everything to stack the odds in your favor?
I had the incredible opportunity to spend a week in beautiful Costa Rica was some great friends and titanium clients. During our time in country, we decided to take a sport fishing trip. I have never been on a specific trip just like this, so preparation truly mattered.
One of the first items of preparation for a good day of fishing is to make sure no one has any bananas with them. Our crew takes this superstition so far, they won't even eat bananas the morning of a fishing trip.
What are the bananas in your life and business? What are the things you definitely need to do in order to best be prepared for what may come your way on any given day, at any given moment? In professional athletics it is often observed that the players who have the best method of preparation end up accomplishing the best results among their peers. Due to this fact, there are also the highest paid players!
When it comes to your life and business, take a look at your preparation method. Decide what serves you. Decide what hinders you. Decide what gives you energy and that's funny do this again and again as you train your mind for your next level.
Have a better than fantastic weekend! Pura Vida!
P.S. Whether you believe in the banana thing or not, just know we did catch seven sailfish and one black marlin 🙂
fix it, grow it ____ it…I hope your Friday is amazing. I’m in Costa Rica this week getting some much needed R&R with The Lovely Christy.
I still wanted to catch you a quick mindset shift as I’ve performed two of my deep dive Strategic Growth Intensives in the last three weeks. I generally only perform these sessions once per month as they drain me from an energy standpoint.
One thing that came up with a good friend that I recently worked with I wanted to share with you (he’ll remain unnamed but he’d be fine with me sharing). 😊
Fix it. Grow it. _____ it!
Our session evolved from the blank it being sell it as soon as we grow it to…
Once it’s fixed, maybe we keep it…?
Or… we sell it to the right people at the right price?
Or…we keep it and have an annuity of income as we continue to grow team member lives…
The choice is yours my friend, just be clear…
Not only do you have a choice, you are making a choice as an owner, leader, or manager…is your business ready to sell should you choose?
Make it a better than fantastic weekend!!!
The Diversion FactorDo you ever tell yourself lies? Sure, they might be the “little” lies like everyone tells, right?
The economy is hard. This business is hard. People are bad. There is no good help.
Are those little lies, really? These are actually powerful limiting beliefs attempting to disguise themselves as harmless little statements. These are diversion techniques which can be incredibly detrimental to your happiness and ability to succeed.
There are many diversion techniques that we all use at different times in different capacities but the bigger the limiting belief, the bigger the damage.
After crushing our brand-new Management Growth Academy last week at Blue Collar HQ, one thing that really showed up was responsibility. When managers have the empowerment, training, and understanding to own their roles, growth happens at many levels.
Sometimes ownership is missing at different levels and roles under the same roof.
Own what is yours and the game changes. We see second generation companies still operating the way Mom and Dad did. We see people take over companies and not step up to owning all that has become their responsibility. There are about as many ways to be successful in this business as there are companies out there. The question becomes, what are you willing to own?
Have a better than fantastic weekend!
P.S. Diversion techniques show up in many different ways…perfectionism, self-sabotage, engagement followed by disengagement. You have the control to change!
sick of playing catch-up?Are you sick of playing catch-up? Do you feel like you never accomplish your entire to-do list? (I just felt you smirk). It seems that time has become this massive issue for just about everyone you run across…regardless of career.
Ever met the high school student who is so overly stressed because of: homework, school activities, social life, etc. Very real stress at that moment in time.
I recall being stressed out in the beginning of my career because I didn’t know what to do and I didn’t have enough calls. Fast forward a few years and I became stressed out because I knew EXACTLY what to do, had too many calls, and not enough team members. And the reality of the ebb and flow begins to truly show up.
I will challenge that you are truly sick of playing catch-up or you would do something about it. Perhaps you don’t know exactly what to do or where to start. That’s okay too as long as you have desire to take back control of your time. Time = Life minutes. Therefore Time = Life.
At the time I’m writing this we are wrapping up our two-day Management Growth Academy where we change the game for managers and leaders. These amazing students always remind us how quick change can take place when you challenge the limiting beliefs you have in your management style and life.
Do you have limiting beliefs about controlling your time?
When you become sick enough of playing catch-up, you will be ready to take back the control of your time and therefore take back control of your life.
Have a better than fantastic day!
P.S. You must attack this challenge different than “most” people do…or you’ll end up living just like “most” people do…
Kenny's Latest Books
In-Home Sales Acceleration
How to Create Raving Fans, Increase Sales, and Improve Your Online Reputation in 30 Days or Less
**#1 Amazon best-seller, and best-selling book in four business categories in the US and Australia**
Kenny wrote this book specifically for in-home service professionals, based on proven techniques from his own experience running a multi-million-dollar plumbing/HVAC company, as well as knowledge gained as an award-winning industry consultant.
Topics Covered Include:
-How owners, managers, and selling technicians can provide The Ultimate Client Experience, while maximizing sales opportunities and gaining quality reviews.
-The 30-day In-Home Sales Acceleration Challenge, a daily tracking and accountability tool designed to help technicians and salespeople increase their sales and dramatically improve their results in 30 days or less.
-How to structure the call, ask the right questions, and overcome objections to increase conversion rates and average tickets.
-Methods for strategic value delivery that will help keep customers for life.
Whether you are purchasing this book for training ideas, or ordering multiples to give to your techs and salespeople, In-Home Sales Acceleration contains the tools you need to boost your sales and improve the quality of service you are providing to your clients.
Six Dimensions of C.H.A.N.G.E.
A Simple Guide to Getting What You Want
Here’s a sample from the book’s foreword by best-selling author Tolly Burkan: “The Six Dimensions of CH.A.N.G.E. offers simple tools that will transform you. It contains many elements of a workbook; rather than merely providing you with good ideas, Kenny involves you in a self-development workshop designed to bring you exactly what you’ve been seeking…”
Topics Covered Include:
-How to stop settling for less than you desire and deserve.
-Identifying habits that are robbing you of potential income and happiness.
-Developing a practical game plan for achieving your goals.
-How to get “un-stuck” and move forward with massive momentum.
Kenny’s first book, The Six Dimensions of C.H.A.N.G.E., is a complete system for creating a positive change in any aspect of your life or business. Identify an area where you feel lost or unhappy, apply the Six Dimensions of C.H.A.N.G.E., and get ready for your dreams to become reality!
Coaching & Training
If you’re looking for the right tools and resources to take your home service company to the elusive “next level,” you’re in the right place. The Blue Collar Success Group’s Essential Club membership programs include everything you need to train your techs, increase your average ticket, and develop a marketing powerhouse for just $6.48 a day ($197/month). The Essential Club is full of unique online training tools to improve your team’s performance and boost your success. We utilize proven sales and marketing strategies to help you increase the number of customers you currently have, increase your average ticket amount, and increase the number of transactions per customer.
From high-level leadership to personal development to training your team members, The Blue Collar Success Group has developed a program to help you meet your personal and professional goals…without ever getting on a plane or leaving the comfort of your home or office.
The Blue Collar Success Group’s Titanium Club is a space for forward-thinking home services entrepreneurs and leaders to connect, be inspired, and discover the best ways to succeed. It’s so much more than a group of people who pay their monthly dues and attend a few meetings. Titanium members are growth-oriented, passionate about their lives and businesses, and enjoy sharing successes (and failures) with their peers.
Kenny In Action
Meet The Blue Collar Team
Coaching and Development Director
Financial and Accountability Coach
Program Development Director
Business Relations Director
Client Relations Director